We believe that because an animated universe is intentionally designed and modified for information purposes, it can more successfully get through to patients who are overwhelmed, anxious, or nervous about their upcoming treatment.
Imagine this: a patient needs a hip replacement.
You can sit the person down, and present them with footage from a previous surgery. This will indeed illustrate the process of replacing a hip, but it will most likely be quite a graphic experience.
You will see a lot of surgical equipment, flesh, and blood – because that’s how it works.
For health care professionals, it is just another day at the office.
But for patients, such footage is most likely not for the faint of heart, and they might even prefer not to watch.
The result is a lesser informed patient, perhaps slightly overwhelmed, and not fully aware of the upcoming treatment.
What animations can do, is to consistently illustrate the exact same surgical procedure, but with little to no blood, no flesh, and in a more simplified and approachable scenario.
Animating the exact same procedure is not about manipulating the real-world scenario, but rather to make sure that patients feel informed, safe, and ready to undergo treatment.
Not to mention, that patients who face the same treatment, will see the same standardized content, ensuring consistent flows of information.
